Printers - Plotters White Papers
Subway's Appetite for Customized Communication Is Satisfied by a Digital Publishing Solution From HP
Overview In North America, it is the largest Quick Service Restaurant Chain, operating more units than McDonalds. The Creative Services department, with a staff of nine people is responsible for designing and printing all the menu board inserts and window posters for display in the Subway restaurants in all emerging markets internationally. Customization is the cornerstone of Subway's success. HP's digital publishing solution fits beautifully into this philosophy, while delivering top-quality menu boards, tailored to each location, developed more efficiently, delivered faster and for a lower cost than the legacy process. It will help Subway continue to be ranked as the number one franchise opportunity in the U.S.
| Publisher | Hewlett-Packard | File Format | PDF, requires Acrobat Rdr 5 |
|---|---|---|---|
| Date Published | September 2004 | Downloads | 2 |
| Format | Case Studies | ||
| Topics | |||
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