Business Strategies White Papers

National Tourism Organizations: Competing in a Changing Landscape

Overview There has never been a more appropriate time for National Tourism Organizations (NTOs) to evaluate their market position and determine how best to leverage their attractions and their brand to attract the greatest portion of tourist spend. This paper explores the changing landscape for NTOs and shows how leading organizations are reinventing themselves for competitive advantage.

Further White Paper Details
PublisherUnisys File FormatPDF, requires Acrobat Rdr 5
Date PublishedFebruary 2004 Downloads57
FormatWhite Papers   
Topics
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