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The Changing Online Landscape: From Free-for-All to Commercial Gatekeeping

Overview This paper looks at how decisions at the organizational level influence what people do online and more specifically, how they find their way to information on the Web. Big point-of-entry sites make strategic business decisions about how to organize and present content to users. The paper also suggests ways in which non-profits can also gain exposure to relevant audiences without large expenditures.

Further White Paper Details
PublisherThe Trustees of Princeton University File FormatPDF, requires Acrobat Rdr 5
Date PublishedMarch 2003 Downloads6
FormatWhite Papers   
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