OS - 400 White Papers
Mazda NA Revs Dealer Support With IBM and Java Solution
Overview Mazda North American operations (Mazda NA) has embarked on a technology strategy based on Java and IBM products to improve customer service by enhancing the company's dealer-support applications. Based on IBM's Application Framework for e-business, Mazda NA's approach allows the company to provide dealers with more function while lowering its infrastructure costs. Given the competitive intensity within the automotive industry, empowering dealers to better serve their customers translates into customer loyalty and increased sales.
| Publisher | IBM | File Format | HTML |
|---|---|---|---|
| Date Published | July 2004 | Downloads | 13 |
| Format | Case Studies | ||
| Topics | |||
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