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Accenture Case Study: Besnier - Customer Loyalty Program

Overview For this European dairy company, increased profitability meant better understanding its customer mix - and creating a high-performance marketing function to build customer loyalty and enhance the corporate brand. Besnier hired Accenture to help launch a consumer loyalty program, which ultimately helped the company overall save $12 million in marketing costs and general additional revenues projected as high as $1.7 billion.

Further White Paper Details
Publisher	Accenture	File Format	HTML
Date Published	July 2007	Downloads	43
Format	Case Studies
Topics	CRM

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