The next phase already has some manufacturers embedding RFID (Radio Frequency IDentification) tags in their goods. Also assume we have accepted them into our everyday lives in much the same way we did the barcode.
Once radio frequency identification (RFID) chips cost from three cents to five cents, "You'll put them on everything," he said. His dog has an identification chip embedded between her shoulders, and McNealy said humans eventually won't be different.
While it is unclear if Benetton is bowing down to such pressures, the company did say it will consider the "potential implications relating to individual privacy" before firming up its RFID plans. This supports a statement from Benetton last Friday...
Bowen, who is the chair of the legislative subcommittee on new technologies, has been an outspoken advocate of consumer privacy, helping to draft and introduce bills that would regulate face recognition technology, consumer data collected by cable...
Radio frequency identification technology proved to be the hot topic Tuesday at Forrester Research's Executive Strategy Forum in Boston, with attendees speculating that the technology could help revitalise the sagging enterprise software industry.
Such visions have already fuelled legislative debate at the state level, with at least three states - California, Missouri and Utah - introducing bills designed to assuage privacy concerns related to RFID.