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Electronic Malls White Papers

The Cost of Finding Customers

Overview This paper briefs how multichannel retailers bring costs down by leveraging their outlets. Multichannel retailers - those with physical stores or mail-order catalogs in addition to e-commerce Web sites - spend less to acquire new online customers than their Internet-only competition. Established and trusted retailers use store locations and catalogs to promote their Web channels, creating superior acquisition efficiencies, while Internet-only retailers must rely heavily on marketing expenditures to build awareness and brand loyalty.

Further White Paper Details
Publisher	Cisco	File Format	HTML
Date Published	November 2001	Downloads	83
Format	White Papers
Topics	Electronic Malls, Business Strategies

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