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Mark's Work Wearhouse Drives Profits With Realtime Point-of-Sale Information

Overview Mark's Work Wearhouse needed a flexible, resilient infrastructure to respond more quickly to market trends and customer needs, so that it could drive sales and increase profitability. The retailer implemented an integrated, Web-based sales reporting system that enables company executives to make better marketing decisions by quickly sensing changes in customer preferences and responding in realtime.

Further White Paper Details
PublisherIBM File FormatPDF, requires Acrobat Rdr 5
Date PublishedJune 2004 Downloads10
FormatCase Studies   
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