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Preserving the Promise of the E-Mail Marketplace: An Economic Assessment of the Proposed Federal Do-Not-E-Mail Registry

Overview Such has been the media outcry and popular disgruntlement over the proliferation of fraudulent, deceptive, and pornographic commercial solicitations apparently sent by no more than a few hundred criminal spam ?gangs? worldwide that Congress has directed the Federal Trade Commission to evaluate a nationwide ?Do Not E-mail? (DNE) Registry. This paper shows that for the two most likely approaches to implementing the registry as currently envisioned under the CAN-SPAM Act, the costs would be significant and far outweigh any measurable benefits.

Further White Paper Details
Publisher	DMA Interactive (Direct Marketing Association)	File Format	PDF, requires Acrobat Rdr 5
Date Published	March 2004	Downloads	50
Format	White Papers
Topics	Spam and E-mail Marketing, Email

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