Groupware - Workflow White Papers
Marketing Campaign Project Management: Workflow and Documentation
Overview This paper covers the Softheon’s Campaign Project Management (CPM) Solution, which is not a campaign management tool, but a campaign project management tool. The goal of Softheon CPM goes beyond managing the creative aspects of an organization's marketing programs - housing collateral in its repositories, version control, and the approval process. Softheon CPM takes traditional campaign management solutions to the next level, managing the processes of tracking the creation, review, and approval of content, at the tactical level, from campaign inception to results.
| Publisher | Softheon, Inc. | File Format | PDF, requires Acrobat Rdr 5 |
|---|---|---|---|
| Date Published | February 2004 | Downloads | 451 |
| Format | White Papers | ||
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