CRM White Papers

Integration in Medium-Sized Companies: A Necessary Ingredient for Customer Care

Overview This IDC Executive Brief explores midsize businesses’ drive to integrate their business applications. This initiative has a two-fold purpose: first, to enhance operational efficiency through information sharing, improved business flows, better decision making, and greater responsiveness, second, to improve the customer relationship by accessing one unified and accurate view of the customer and decreasing response time to customer issues.

Further White Paper Details
PublisherNetSuite, Inc File FormatPDF, requires Acrobat Rdr 5
Date PublishedJune 2003 Downloads24
FormatWhite Papers   
Topics
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