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Macromedia Case Study: iHotelier
Overview Webvertising's flagship product, iHotelier, forms the centerpiece of online marketing efforts for many world-class hotels and resorts. iHotelier comes complete with back-end administration tools for hotel reservation agents and staff. Capitalizing on its reputation for providing a cohesive, comprehensive approach to improving customer satisfaction for its hotel clients, Webvertising focused on improving the effectiveness of the reservation user interface as a priority for differentiating its product. With a proven ColdFusion infrastructure in place, Webvertising looked to another Macromedia product to rebuild its HTML front end. It chose Macromedia Flash, and created a user interface that is unique in the hospitality industry.
| Publisher | Macromedia, Inc. | File Format | HTML |
|---|---|---|---|
| Date Published | May 2004 | Downloads | 12 |
| Format | Case Studies | ||
| Topics | |||
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