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Cassa di Risparmio di Firenze Bank: Insight-Driven Marketing

Overview Based in Florence, Italy, Cassa di Risparmio di Firenze Bank (CRF) is a regional bank that serves more than 600,000 customers through a network of more than 400 branches. CRF recognized that its Mass Market Department needed to initiate a project that would enhance the bank’s “sales machine” and improve the effectiveness of its marketing programs. For help in achieving this ambitious goal, CRF turned to Accenture, which brought not only deep industry knowledge, but also world-class insight-driven marketing capabilities.

Further White Paper Details
Publisher	Accenture	File Format	HTML
Date Published	May 2004	Downloads	52
Format	Case Studies
Topics	Sales - Marketing

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