CRM White Papers

Accenture Case Study: Marks & Spencer

Overview Facing intense competition, global retailer Marks & Spencer (M&S) decided to turn its already strong customer service operation into a highly efficient system that responds more quickly and effectively to customer needs. An innovative Accenture solution helped M&S transform operations at its Head Office Customer Services call center. M&S Head Office Customer Services now has powerful, fluid capabilities that enhance the way the company serves its customers.

Further White Paper Details
PublisherAccenture File FormatHTML
Date PublishedMay 2004 Downloads303
FormatCase Studies   
Topics
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