CRM White Papers
A Vision of Rollout: Seeing Return on CRM
Overview A well known e-tailer was challenged with enhancing the e-tailing experience and needed to set its sights on the front-end functionality after their back office was in place. The goal was to launch a customer focused e-tailing web site capable of interacting with customers, collecting actionable data, then leveraging that data to acquire and retain customers while, at the same time, cutting operating costs. Download this report to learn more about how this e-tailer met these challenges with the right CRM solution.
| Publisher | SAP AG | File Format | PDF, requires Acrobat Rdr 5 |
|---|---|---|---|
| Date Published | June 2004 | Downloads | 2 |
| Format | White Papers | ||
| Topics | |||
-
Did you find this white paper useful?
White Paper RSSBusiness Performance Management, Analytics, and CRM Technology Audit
DownloadApplix Integra is a technology platform that unites Business Performance Management functionality with Customer Relationship Management (CRM) technology to create a synergistic effect that can significantly enhance an organization, providing...
Marks & Spencer: Customer Relationship Management Solution
The client Global retailer Marks & Spencer wanted to turn its already strong customer service operation into a highly efficient system for responding quickly and effectively to customer. A collaborative...
Customer Knowledge Management - Improving Performance of Customer Relationship Management With Knowledge Management
This paper illustrates the use of modern information technology to provide knowledge support to CRM processes. This knowledge support allows for performance enhancement in customer oriented business processes. This reasoning...
SAP Revenue Management - Contract Accounting for End-to-End System Efficiency
This paper provides information on SAP Revenue Management-Contract Accounting (SAP RM-CA), an end-to-end solution that gives the control and visibility enterprises need to ensure revenue and eliminate leakage. SAP RM-CA...
Applying Data Warehousing and Business Intelligence to Insurance
Proper use of Data Warehousing (DW) and Business Intelligence (BI) can give the insurance sector a number of advantages like easy data acquisition, cost reduction in information delivery, and a...
