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Arsenal Choose Lyris Listmanager to Talk to Their Worldwide Fan Base!

Overview One of the world’s most famous football clubs, Arsenal has been using Lyris ListManager Email marketing software to mailout monthly newsletters to around 40,000 registered addresses on the fan club database for approximately five years. Arsenal sends out regular monthly newsletters, with additional mailings being sent by the manager Arsène Wenger after every first team game, giving his views and comments. Using Lyris ListManager Arsenal is able to target emails more closely with subsets derived from the club’s existing database this gives more effective mail campaigns, together with a more personalised email to the supporter.

Further White Paper Details
Publisher	Lyris Technologies	File Format	PDF, requires Acrobat Rdr 5
Date Published	May 2004	Downloads	53
Format	Case Studies
Topics	Spam and E-mail Marketing, Email, Sales - Marketing

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