Spam and E-mail Marketing White Papers
The Museum of Modern Art Paints a Bright Future With Silverpop
Overview Museum of Modern Art (MoMA) was looking for an easy-to-use technology that did not require manual HTML coding; yet provided a robust database and rich media capabilities. They wanted to be able to quickly create rich messages and track results without extensive training or technology expertise. New York's Museum of Modern Art chose Silverpop for a number of reasons including the easy-to-use customer interface with unique composition environments for HTML, Text, and AOL. With Silverpop's software, MoMA was able to create rich, colorful emails while maintaining and extending the MoMA brand. MoMA used Silverpop to power all of its emails including newsletters, unique programs, special events, and new exhibits.
| Publisher | SilverPop | File Format | HTML |
|---|---|---|---|
| Date Published | May 2004 | Downloads | 1 |
| Format | Case Studies | ||
| Topics | |||
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