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Business Management White Papers

Profiting from the Online Channel: A Guide for the Travel Industry

Overview In 2003, over 60 million travelers in the U.S. alone used the Web for trip planning. Airlines, rental car agencies, transportation services, reservation/booking agents, and hotel operators who learn how to capture the growing online audience will be rewarded with revenue growth and cost reduction. This paper discusses how to prepare your e-business to capture this audience and use the online channel to book more reservations and capture customer loyalty.

Further White Paper Details
Publisher	Akamai Technologies	File Format	PDF
Date Published	January 2004	Downloads	122
Format	White Papers
Topics	Business Management, Business Strategies, Transaction Processing, Site Marketing

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Apple Computer's famous brand loyalty is slipping according to a recent report. The survey by ZD Market Intelligence found that only 71 per cent of customers repurchased an Apple PC, compared to 81 per cent last year.

Channel:
Applications

Amadeus premiers WAP travel venture

Reservations can be made from 12 months to two hours before time of flight, and the booking process will take under three minutes. Technology provider, Amadeus, today unveiled a WAP-based travel booking system with Scandinavian regional airline...

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PDAs

Lastminute.com charges £27m for four night hotel stay

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The Bloor Perspective: Net sales figures, Six Sigma and videoconferencing

In the airline sector, a report released by Euromonitor on the travel and tourism market in the Netherlands indicated that online sales accounted for only 5 per cent of total reservations in 2001. In contrast, its competitor in the European short...

Yahoo snaps up small travel firm

FareChase sells business-to-business software that lets travel agents and corporate booking offices search for flight times, car reservations and hotel vacancies in real time. With FareChase, which provides tools for consumers and travel agents to...

Channel:
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Tags:
online travel,
yahoo

CRM investments failing to foster customer loyalty

The survey of more than 1,000 UK consumers by Accenture found people spend an average of six minutes on hold when phoning customer service numbers, and when they do get through it takes three agents to resolve their issue.

Channel:
Applications
Tags:
crm

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