Spam and E-mail Marketing White Papers
The CAN-SPAM Act: How New Legislation Will Impact Nonprofit Email Communications and What to Expect in 2004
Overview Effective January 1, 2004, the legal ground rules governing spam in the United States have changed. The CAN-SPAM Act preempts stricter state laws regulating spam and legitimizes sending unsolicited commercial email, as long as the message is not fraudulent or pornographic, or message includes a valid address for the sender and a commercial label, and enables recipients to opt-out of further communications. GetActive has evaluated the impact of CAN-SPAM on email messaging by nonprofit organizations and recommends following the best practices outlined in this paper to help ensure deliverability of communications in an era of increasing spam controls.
| Publisher | GetActive Software | File Format | |
|---|---|---|---|
| Date Published | January 2004 | Downloads | 36 |
| Format | White Papers | ||
| Topics | |||
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