Spam and E-mail Marketing White Papers

10 Things You Should Know That Could Damage Your Brand

Overview Many marketing and communications professionals are realizing the powerful ability of permission e-mail to complement multi-channel communications in increasing revenues, reducing costs and leveraging existing investments in content and customer data as well as growing brand value. This document briefly explains ten issues about email marketing that could damage a company's brand.

Further White Paper Details
PublisherSilverPop File FormatPDF, requires Acrobat Rdr 5
Date PublishedFebruary 2003 Downloads8
FormatWhite Papers   
Topics

Quick Sitemap Links: