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Spam and E-mail Marketing White Papers

What You Can and Should Do About the Rising Cost of Spam

Overview The analysis presented in this IDC white paper reflects research conducted in an IDC multiclient study. IDC designed, conducted, and analyzed the research to develop the conclusions on the true cost of spam and the business value of anti-spam solutions. Determining exactly how much time and money spam costs users and their organizations is required to help convince decision makers of the magnitude and scope of the problem. To measure the cost of spam and the value of anti-spam solutions, IDC surveyed 1,000 LOB and IT mid- to upper-level managers representing organizations of various sizes (starting at 500 employees) and industries in North America in October through December 2003.

Further White Paper Details
Publisher	SurfControl	File Format	PDF, requires Acrobat Rdr 5
Date Published	March 2004	Downloads	8
Format	White Papers
Topics	Spam and E-mail Marketing

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