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Strategic Planning White Papers

Customer Satisfaction: Do You Know the Score?

Overview Now, more than ever, companies across industries are realising the importance of ‘putting the customer first’ paying attention to customer satisfaction translates to enhanced shareholder value. Surprisingly, although corporations have spent millions on ad campaigns, Information Technology (IT) solutions, new customer service programmes and organisational changes customer satisfaction levels, across almost every industry, continue to erode. This paper describes can the downward trend be reversed and is it really worth the effort.

Further White Paper Details
Publisher	IBM	File Format	PDF, requires Acrobat Rdr 5
Date Published	July 2002	Downloads	12
Format	White Papers
Topics	Strategic Planning, Customer Support Services

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