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Nextra Banks on IBM Portal Solution to Win and Retain Customers

Overview A subsidiary of the Intesa financial group, Nextra is the leading asset management company in Italy. Nextra was born in 2002 through the union of Comit Asset Management (CAM) and Intesa Asset Management (IAM), two successful companies in the Intesa group. As the merger date approached, Nextra’s management saw potential problems in the business processes of the two asset management groups. Nextra streamlined business processes throughout the merged company to provide real-time, responsive customer relationship management, improving customer service and protecting its competitive position.

Further White Paper Details
PublisherIBM File FormatPDF, requires Acrobat Rdr 5
Date PublishedMarch 2004
FormatCase Studies   
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