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Brenntag: An IBM Solution Produces Good Chemistry with Customers

Overview Brenntag’s high-level goals were to: increase the ease and frequency of data sharing within the company, establish the foundation for its current and future B2B e-commerce initiatives and improve its disaster avoidance readiness. By providing its customers with Web-based services, Brenntag sought to strengthen customer retention. Brenntag’s e-business platform allows customers to browse product catalogs, generate customer-specific price quotes, place orders online, track order status, review and modify orders, request additional information about selected products and generate customized reports. The solution, based on IBM WebSphere Application Server, integrates with and fully leverages Brenntag’s backend order entry system.

Further White Paper Details
Publisher	IDC	File Format	PDF, requires Acrobat Rdr 5
Date Published	March 2004	Downloads	2
Format	Case Studies
Topics	Application Servers, Web Servers

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