Or is it that something entirely unpredictable has happened, so that the usual principles should be set aside? And the whole concept of location dependent advertising is unproven. The mobile operators would be able to offer 'value added services...
With the slow economy, return on investment (ROI) has again become the latest industry buzzword. ROI is king* You've probably lost track of all the costs and changes and as far as measuring the ROI - who cares, the systems in and that is the end of...
With a well-constructed roadmap and clear return on investment (ROI) case, collaborative solutions can start from very small projects or small infrastructure changes. It is our view that collaboration solutions need to be focused on delivering a...
Mark Wardley, IDC's vice president of CRM applications research, said in a statement that the benefits of customer relationship management can sometimes be intangible but do pay off in the long run. CRM-savvy companies are enjoying return on...
Given that it is difficult enough to measure return on investment (ROI) in CRM, it is going to be practically impossible with xRM, because what they measure in different departments is going to be completely different.
But we realised that private parties will invest and only invest if they have an ROI [return on investment] and the return comes from the visibility of the supply chain. IBM and Maersk Logistics are taking the concept of RFID tags to the world's...