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Applying KM Lessons to Competitive Intelligence: Creating a User-Driven Competitive Intelligence Culture
Overview
The American Productivity & Quality Center (APQC) has launched its collaborative learning forum on competitive intelligence (CI), titled "User-Driven Competitive Intelligence: Crafting The Value Proposition." This study will bring APQC full-circle in its CI research.
Whereas past APQC CI studies have focused on the initial design and establishment of successful CI programs, this study will focus on how best-practice organizations ensure that their CI programs serve the needs of their internal users, from the user perspective. In the effort to develop a close-working relationship with CI users, it is possible to draw on lessons learned from related research that APQC has conducted in the larger knowledge management (KM) arena. KM is the conscious strategy of putting both tacit and explicit knowledge into action by creating context, infrastructure, and learning cycles that enable people to find and use the internal collective knowledge of the enterprise.
CI, on the other hand, is that subset of KM that incorporates external marketplace data on key competitors to enable the company to gain competitive advantage. This article explores lessons learned in APQC's KM research, enabling CI organizations to develop closer relationships with information recipients and, thus, take the first step toward creating a more user-driven CI function.
| Publisher | APQC | File Format | WORD |
|---|---|---|---|
| Date Published | July 2002 | Downloads | 9 |
| Format | White Papers | ||
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