Mobile - Wireless Communications White Papers
Cheaper, More Reliable Communications Saves Thousands At Swift And Moore
Overview As part of a global sales and marketing operation, liquor wholesalers Swift & Moore has built its business on excellence and continual improvement in tactical marketing, sales execution and back office systems. This imperative prompted the company to seek a cheaper and more reliable way for its mobile sales staff to market some of the world’s best-known liquor brands. Swift & Moore’s search for a more effective mobile communications system ended with an upgrade to GPRS, Microsoft Exchange Server 2003 and Microsoft Outlook 2003. Now, the company’s growing sales force can contribute more in a demanding business environment by being able to prioritize tasks and communicate more effectively with both customers and head office.
| Publisher | Microsoft Corporation | File Format | HTML & WORD |
|---|---|---|---|
| Date Published | December 2003 | Downloads | 1 |
| Format | Case Studies | ||
| Topics | |||
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