Business Management White Papers
SAP for Consumer Products SAP Trade Promotion Management
Overview In today’s highly competitive market, the pressure to generate demand for consumer products (CP) constantly increases. Whether the focus is on maintaining and extending customer relationships, using marketing funds as effectively as possible, achieving increased sales, or introducing new products, the area of marketing expenditure is diverse, complex, and prone to error. With its new trade promotion management capabilities, SAP for Consumer Products contains all the functions needed to map the whole process and is integrated into the SAP system landscape. It offers an end-to-end solution for productive operation, an off-line solution with back-end integration, and the ability to analyze data even at the execution stage. With SAP for Consumer Products, all users within the enterprise have access to customer information that is critical to their job performance.
| Publisher | SAP AG | File Format | PDF, requires Acrobat Rdr 5 |
|---|---|---|---|
| Date Published | September 2003 | Downloads | 51 |
| Format | White Papers | ||
| Topics | |||
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