CRM White Papers
mySAP CRM For The Pharmaceutical Industry
Overview Increased competition from brand names and generics, shorter product life cycles, increasing demands from professionals and patients, direct-to-consumer sales strategies, new definitions of customer interaction via the Internet and complex management of research partners are some of the factors affecting the Pharmaceutical business. Today, even the most advanced pharmaceutical product can’t succeed without an equally advanced customer relationship management (CRM) strategy. This paper provides an overview on mySAP CRM and its utilities for the Pharmaceutical business.
| Publisher | SAP AG | File Format | PDF, requires Acrobat Rdr 5 |
|---|---|---|---|
| Date Published | January 2002 | Downloads | 7 |
| Format | White Papers | ||
| Topics | |||
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