CRM White Papers

SAP for Chemicals mySAP Customer Relationship Management

Overview Global competition, Overcapacity, Rising feedstock prices, Declining profit margins and Industry consolidation are some of the factors affecting the chemical industry. In a market where products are too often alike, service becomes the best way to set your company apart from the competition. For many of the world’s leading chemical producers - large and small - the key to superior service is mySAP Customer Relationship Management (mySAP CRM). This paper provides an overview on mySAP CRM and its utilities for the chemical industry.

Further White Paper Details
PublisherSAP AG File FormatPDF, requires Acrobat Rdr 5
Date PublishedJuly 2003 Downloads26
FormatWhite Papers   
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