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CRM White Papers

Seattle SuperSonics Score with Fans

Tags:
crm

Overview The National Basketball Association's Seattle SuperSonics were founded in 1966 and began play the following year. To compete effectively in a jam-packed sports and entertainment environment, the NBA's Seattle SuperSonics sought a customer relationship management solution that could help the team leverage the power of their brand, put people in the seats, and ensure a positive experience that keeps fans coming back. The team found that solution in Microsoft Business Solutions CRM. Microsoft Business Solutions CRM provides the Sonics with powerful information the club can use to provide a positive experience for fans, boost loyalty, and generate additional revenue and ticket sales.

Further White Paper Details
Publisher	Microsoft Corporation	File Format	HTML
Date Published	November 2003
Format	Case Studies
Topics	CRM

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