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Mobile - Wireless Communications White Papers

Bouygues Telecom Deploys Sophisticated CRM Solutions Using Accenture

Overview Faced with a maturing market, intensifying competition and an increasingly sophisticated consumer, Bouygues Telecom knew it needed to change its approach to customer acquisition. By switching from a mass-marketing mindset to a "one-to-one" model, this mobile telecom operator significantly enhanced the performance of sales and marketing programs. As a result, Bouygues went from last place in the industry to first in average return-per-customer.

Further White Paper Details
Publisher	Accenture	File Format	HTML
Date Published	January 2003	Downloads	93
Format	Case Studies
Topics	Mobile - Wireless Communications, CRM

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