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Search Strategies White Papers

Maximize the ROI of Your Search Engine Marketing by Measuring Beyond Click-Through

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search strategies

Overview Search Engine Marketing has come of age. Search engine advertising spend is up 134%, according to a recent report by the Internet Advertising Bureau and PricewaterhouseCoopers and it is projected to grow to be a $7 billion market worldwide by 2007. The key to a successful search engine marketing strategy is constant testing, revising and optimizing based on metrics. This paper shows that in order to maximize return on investment, one must measure the performance beyond click-through by measuring the complete interaction of visitors with site from acquisition to conversion to retention.

Further White Paper Details
Publisher	WebTrends Corporation	File Format	PDF, requires Acrobat Rdr 5
Date Published	May 2003	Downloads	83
Format	White Papers
Topics	Search Strategies, Site Marketing

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