Diagnostics and Analysis White Papers
WebTrends Reporting Service Plays a Crucial Role in Site59's Redesign
Overview Launched in May 2000 and named for the 59th minute, Site59 provides one-stop shopping for last-minute online travel. Not long after Site59 went live, Drohan and other marketing staffers recognized the need for a more powerful web traffic analysis tool. They were seeking drill-down visitor behavior information. They believe the most important metrics for an e-commerce site are information about where visitors entered the site, what paths they took through the site, whether they initiated and completed the ordering process or at which step did they drop out. Information provided by WebTrends Reporting Service played a crucial role in Site59's recent site redesign, which has substantially increased the amount of time visitors spend on the site, number of page views and conversions to sales. WebTrends Reporting Service traffic analysis has played a crucial role in strengthening and deepening Site59's partner relationships.
| Publisher | NetIQ | File Format | PDF, requires Acrobat Rdr 5 |
|---|---|---|---|
| Date Published | October 2003 | Downloads | 2 |
| Format | Case Studies | ||
| Topics | |||
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