Palm White Papers

Frontline Now! Speeds Delivery of Strategic Information

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Overview Frontline Now! sales reps used to rely on a paper-based system for collecting their client's business-critical information at retail stores in more than 100 U.S. cities. Frontline Now! needed a solution that was faster and more reliable and one that would accommodate its highly mobile workforce. The Palm V handheld series from Palm, Inc., coupled with AvantGo's Enterprise 3 software, offered the ideal solution. Frontline Now!'s field sales reps, now equipped with Palm Vx handhelds, visit computer retail stores to collect client-specific sales and marketing information. Frontline Now!'s sales reporting system ensures faster replenishment of inventory at the retail stores, increasing commissions as well as the client's revenues. The Palm handheld solution not only paid for itself in less than six months, but also enabled client invoices to be generated at least a week faster than before, meaning better collections and improved cash flows.

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