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Morgan Stanley uses SAS to Make its Data Really Deliver

Overview Morgan Stanley's CRM data mart houses five terabytes of data from at least 30 different sources. Morgan Stanley's CRM data mart houses five terabytes of data from at least 30 different sources. To match all that data to a specific client or household, Morgan Stanley turned to SAS for data warehousing, cleansing and analytic solutions. SAS helps Morgan Stanley match its accounts to households, highlighting clients who deserve the best fee structure and matching appropriate customers with marketing campaigns.

Further White Paper Details
Publisher	SAS Institute	File Format	HTML
Date Published	September 2003	Downloads	6
Format	Case Studies
Topics	Business Intelligence / Data Warehousing, Data Acquisition / ETL

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