CRM White Papers
Ford Financial: J2EE Technology-Based Architecture Drives Transformation Across Enterprise
Overview In the mid-1990s, Ford Financial was faced with making a key strategic decision regarding its platform infrastructure design due to a changing competitive financial services landscape. Ford Financial realized that it needed to be able to respond more quickly to customers and to empower its dealers and customer service representatives with immediate, real-time information regardless of location. Its focus turned to leveraging its existing IT infrastructure to provide customer relationship management (CRM) and ecommerce services to customers. Ford Financials existing proprietary platform was becoming obsolete. The company also realized that it needed an Internet-based data distribution system - one that was more decentralized and scalable than its current environment. Sun had been a presence at Ford Motor Company since the early 1980s. In addition to the existing relationship, Ford Financial was familiar with the latest developments with Java technology. Ford Financial opted to further its relationship with Sun, citing that it wanted to work with the company that had invented and knew the most about the actual technology serving as the foundation for its next-generation ebusiness initiatives. Ford Financial looked to Sun Professional Services as a thought leader, an entity that would give it the best guidance moving forward.
| Publisher | Sun Microsystems | File Format | PDF, requires Acrobat Rdr 5 |
|---|---|---|---|
| Date Published | September 2003 | Downloads | 7 |
| Format | Case Studies | ||
| Topics | |||
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