Electrical retailer, Comet, has picked Sequent to provide it with a data warehouse to store and analyse information about its customers. The system uses a Sequent NUMA-Q enterprise server, kept on Comet's premises but maintained remotely from...
Wayne Eckerson, senior consultant, Patricia Seybold Group, said that data warehouse customers are now looking for industry-focused offerings, and that Sybase and SGI have established a "milestone towards providing true packaged analytic...
BT has chosen IBM and storage company, EMC, to set up a £5m 13TB data warehouse to store and manage customer information. It will use Numa-Q servers and EMC Symmetrix Enterprise Storage systems. Before finalising the contract, BT asked the...
You will need more than a team of outsiders skilled in Siebel and Active Server pages to achieve this. First, the data warehouse boom, followed by client/server, then Y2K and finally the race to the Internet.
Siebel eBusiness Analytics utilizes the same Web-based architecture as Siebel Marketing, which allows employees outside the marketing department to analyze sales, marketing and service data within the Siebel eBusiness Data Warehouse.
Given that it is difficult enough to measure return on investment (ROI) in CRM, it is going to be practically impossible with xRM, because what they measure in different departments is going to be completely different.
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