CRM White Papers

Integrating CRM with SCM: A Strategy for Maximizing Lead to Profit

Overview This white paper examines the great divide between SCM and CRM methodologies and approaches; explores the business drivers behind demand and supply; considers the lost revenue and profits stemming from the fragmentation of disparate SCM and CRM systems; discusses the benefits of an integrated CRM/SCM solution through which enterprises have the ability to connect all the steps between a marketing campaign, sales order, fulfillment, payment, support, and profitability analysis for a continuous lead-to-profit business process.

Further White Paper Details
PublisherPeopleSoft File FormatPDF, requires Acrobat Rdr 5
Date PublishedJuly 2003 Downloads122
FormatWhite Papers   
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