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Wachovia Brings Customer Relationships to Forefront and Improves Customer Satisfaction in 2,600 Retail Banking Centers

Tags:
crm

Overview As part of its commitment to superior service, Wachovia is rolling out a solution that integrates with several back-end systems to provide a comprehensive view of each customer relationship. Sales and service personnel at Wachovia's retail banking centers are presented with a consolidated view of all relevant customer information, including contact and transaction history across all customer service channels, all customer accounts, and additional products or services that the customer may need. Taking a relationship-based approach to customer service instead of an account-based or transaction-based perspective will deliver several benefits, including higher customer satisfaction, increased customer retention, greater service efficiency, and the opportunity to drive new revenues.

Further White Paper Details
Publisher	Microsoft	File Format	HTML & WORD
Date Published	September 2003	Downloads	3
Format	Case Studies
Topics	CRM, Customer Support Services

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