CRM White Papers
Building Customer Loyalty in Complex Sales Situation
Overview Totalgaz, part of the TotalFinaElf Oil Company, supplies liquid propane gas to agricultural, industrial and residential premises in France. Totalgaz recognized that to build customer loyalty, it needed to improve the quality and consistency of customer service across all contact points. Accenture helped Totalgaz develop and implement a solution based on the premise that every employee who might interact with customers needed instant access to comprehensive, up-to-date customer records. The success of this undertaking convinced the parent company, TotalFinaElf, to extend the customer-driven approach to other areas of its business for example, its gas station network.
| Publisher | Accenture | File Format | PDF, requires Acrobat Rdr 5 |
|---|---|---|---|
| Date Published | September 2001 | Downloads | 39 |
| Format | Case Studies | ||
| Topics | |||
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