Customer Support Services White Papers
Developing a Sales and Marketing Strategy for the Truck Business with Accenture
Overview DiamlerChrysler brand Mercedes-Benz is the leading manufacturer of medium and heavy trucks in Western Europe. Responding to changes and challenges in the European marketplace, Mercedes-Benz's German truck business embarked on a project with Accenture to define and implement a sales and marketing strategy. The team designed, developed and implemented customer-oriented products and services. Accenture performed 10 pilots to implement the sales strategy, followed by a rollout at the retail level. The value creation for Mercedes-Benz Trucks includes a reorganized sales organization, as the division also has seen additional revenue from increased vehicle sales and penetration rates in services-not to mention more focused and efficient customer service.
| Publisher | Accenture | File Format | HTML |
|---|---|---|---|
| Date Published | January 2003 | Downloads | 486 |
| Format | Case Studies | ||
| Topics | |||
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