Bank Management White Papers
Microsoft and eBworx Enable WAP Banking and CRM for OCBC Bank Malaysia
Overview Constant changes in the banking industry have led OCBC Malaysia to offer its customers banking services whenever and wherever they desire, through their preferred channels, whether it is the ATM, telephone, mobile phone, the Internet or a conventional branch. Constant changes in the banking industry have led OCBC Malaysia to offer its customers banking services whenever and wherever they desire, through their preferred channels, whether it is the ATM, telephone, mobile phone, the Internet or a conventional branch. The Bank chose Microsoft platforms to deliver the functionality it needed to provide a wide range of banking services and the customer relationship management infrastructure to give its customers a consistent banking experience through all channels.
| Publisher | Microsoft | File Format | WORD |
|---|---|---|---|
| Date Published | August 2003 | Downloads | 52 |
| Format | Case Studies | ||
| Topics | |||
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