CRM White Papers

Succeed in High Technology Through a Customer-Centric Approach

Overview In the drive to manage the customer throughout the entire product life cycle, leading high-tech companies such as Sun Microsystems, Hewlett-Packard, and Sybase have invested in customer relationship management (CRM) solutions to manage their front-end (customer-facing) business processes: sales, marketing, and service. High-tech firms have begun to realize the promise of a collaborative, real-time enterprise by deploying CRM solutions to streamline business processes and to improve information flows. By providing relevant and timely customer information throughout the product life cycle, high-tech firms can more effectively design, produce, and sell products¾improving customer satisfaction and loyalty. This paper illustrates how leading hightech companies are including customer input within each step in the product life cycle to reduce costs and generate more revenue.

Further White Paper Details
PublisherPeopleSoft File FormatPDF, requires Acrobat Rdr 5
Date PublishedMarch 2003 Downloads39
FormatWhite Papers   
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