IT vendors' current focus on the potential of customer relationship management (CRM) technology is verging on the obsessive. But recent developments show CRM to be more than the acronym du jour. CRM is about combining data warehousing, computer...
Edwards to add software to CRM 2.0 that is designed to let salespeople update customer account information while away from the office. Edwards has introduced a revamped set of corporate sales, marketing and customer service applications, designed...
SAP has also been rated as a leader in the $2.5bn CRM market, along with Siebel. Lykkegaard said: "SAP has successfully sold its CRM solution in the industries where it has a strong ERP installed base such as manufacturing, transport and utilities.
Manufacturing and financial services companies will be the big spenders on enterprise resource planning (ERP) and customer relationship management (CRM) in the short term. European banks, along with transport, communications and utility companies...
Salesforce.com has announced a deal that will see Merrill Lynch become its biggest user, adding 25,000 subscribers to its on-demand CRM service. Marc Benioff, CEO of Salesforce.com, wasted no time in hailing this as the latest evidence that the on...
Banks will focus on CRM projects more than established cost-cutting IT measures in order to retain existing customers and acquire new ones, it predicts. European banks will invest heavily in customer relationship management tech to combat...