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Buy-Side e-CRM: Leveraging Wipro's Expertise

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crm

Overview Investment management firms are moving away from product and transaction-centric strategies to customer-centric strategies. They want to increase customer satisfaction and focus on customer's 'share of wallet' thereby leading to better customer retention and higher revenue margins. There is now a compelling need for a truly integrated solution that will enable the investment management enterprise to better harvest client relationships by offering a diverse range of products and empowering clients with real-time access to information and transactional capabilities. This report outlines Internet opportunities for investment managers, their e-CRM strategies and Wipro's e-CRM solution for Mutual Funds.

Further White Paper Details
Publisher	Wipro ltd	File Format	PDF, requires Acrobat Rdr 5
Date Published	October 2001	Downloads	3
Format	White Papers
Topics	CRM

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