CRM White Papers
Buy-Side e-CRM: Leveraging Wipro's Expertise
Overview Investment management firms are moving away from product and transaction-centric strategies to customer-centric strategies. They want to increase customer satisfaction and focus on customer's 'share of wallet' thereby leading to better customer retention and higher revenue margins. There is now a compelling need for a truly integrated solution that will enable the investment management enterprise to better harvest client relationships by offering a diverse range of products and empowering clients with real-time access to information and transactional capabilities. This report outlines Internet opportunities for investment managers, their e-CRM strategies and Wipro's e-CRM solution for Mutual Funds.
| Publisher | Wipro ltd | File Format | PDF, requires Acrobat Rdr 5 |
|---|---|---|---|
| Date Published | October 2001 | Downloads | 3 |
| Format | White Papers | ||
| Topics | |||
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