Business Strategies White Papers

Business Case for Marketing Content Repositories in the Enterprises

Overview This paper examines the system requirements for an effective product launch as well as the execution of an integrated, multichannel marketing strategy. This white paper also calls attention to the pivotal role that a marketing content repository can play in reducing the time to market for a new product or service.

Further White Paper Details
PublisherDocumentum File FormatPDF, requires Acrobat Rdr 5
Date PublishedJanuary 2003 Downloads13
FormatWhite Papers   
Topics
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