Systems Integration White Papers
HMV Carries A More Profitable Tune with DB2 Backing Its E-Business
Overview As music floods the Internet, both brick-and-mortar and click-and-mortar retailers are setting up electronic storefronts faster than any building contractor could ever imagine. But like every structure, these stores need solid foundations. And one of the most important components of these foundations is the database. That's why when HMV Media Group started moving toward becoming an e-business, it surveyed the IT landscape for a scalable, reliable database that would seamlessly integrate into its existing stock and range infrastructure based on IBM DB2 Universal Database for AS/400. They compared DB2 to Oracle, but after discussing the pros and cons, it was decided that DB2 would provide better performance and be easier to integrate with their existing fulfillment system. Since going live, the HMV Web store has increased its sales at a rate of 15 percent a month.
| Publisher | IBM | File Format | HTML & PDF |
|---|---|---|---|
| Date Published | August 2003 | Downloads | 2 |
| Format | Case Studies | ||
| Topics | |||
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