CRM White Papers

Maximizing ROI from CRM Initiatives - The Three Key Limitations of Traditional CRM Implementations and How SAS Can Help You Overcome Them

Overview This paper discusses three limitations that lead to the failure of many analytical CRM programs. It also provides strategies for overcoming these limitations, as well as a brief explanation of the rise of analytical CRM and how it differs from traditional operational CRM solutions.

Further White Paper Details
PublisherSAS Institute File FormatPDF, requires Acrobat Rdr 5
Date PublishedJune 2002 Downloads2
FormatWhite Papers   
Topics

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